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Strategy Note:

This infograph anchors the brand’s narrative in real and verifiable data and proof points. By translating complex sustainability metrics into clean, minimal, on-brand visuals, it brings attention to positive progress for AI’s controversial footprint. It starts with one of the most contested AI actions— energy expenditure with each prompt. It encompasses different parts of the energy consumption cycle within Alphabet’s AI ecosystem.

The headline “Smarter AI. Smaller Footprint” conveys a single mission. No greenwashing, no hedging, it is sourced directly from Google’s 2025 Sustainability Report, building institutional credibility. As public scrutiny of AI’s environmental impact increases, this infograph provides concrete evidence to gauge Google’s progress. It aligns with Google’s long-standing practice of extensive ESG reporting and becomes a digestible takeaway from the detailed and dense Google Sustainability Report.