JIM BEAM

THE LEGENDARY SPIRIT. NOW ZERO PROOF.

For over 225 years, Jim Beam has set the standard for what bourbon should be—smooth, rich, full of character. It’s the name behind the toasts, the late-night conversations, and the moments that matter.

Introducing the new Jim Beam Zero Proof- No alcohol bourbon.

Now, we’re bringing that same unmistakable flavor and tradition to a new era. Jim Beam Zero Proof, our boldest evolution yet for bold new choices. All the depth. All the warmth. None of the alcohol.

NEW AGE, NEW CHOICES.

No one likes being told what to do. We heard you are drinking less and stepping back. The truth is, moderation doesn’t have to mean missing out.

The next generations are redefining what a good time looks like. It’s about connection, experience, and choice. Whether you’re slowing down, switching up, or just savoring the moment, Jim Beam Zero Proof delivers exactly what you need. The right ripe punch of flavor, for a night well-remembered.

Made for your kind of night, how ever that looks. Sip it neat, pour it on the rocks, or mix up a Zero Proof Old Fashioned. With Jim Beam, you’re never missing out.

Makers of the finest bourbon, we do not believe in compromise. Explore our range of Zero Proof options and grab something for every occasion.

Take you pick:

CHOOSE YOUR POUR

original

Classic Beam character—smooth, balanced, and unmistakably rich. Hints of sweet vanilla and toasted grain make it the go-to for timeless zero proof pours.

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Premium black

Deep, smooth, and richly layered. Notes of caramel, warm oak, and a touch of vanilla—this is the boldest expression of Beam, just without the alcohol. Best served neat, on the rocks, or in a Zero Proof Old Fashioned.

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ready to drink

Bright, crisp, and made for easy sipping. Inspired by our Southern roots, these refreshing coolers bring bold fruit flavor and bourbon-style smoothness to every can. no mixing needed!

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ZERO PROOF. ENDLESS POSSIBILITIES.

Our veterans suggest their favorites with the new-age Zero Proof twist:

🍊 Zero Proof Old Fashioned

2 oz Jim Beam Zero Proof
1 sugar cube
2 dashes bitters
Orange peel garnish

🍯 Honey Highball

1 can Jim Beam Zero Proof Honey & Soda
Serve chilled over ice
Lemon wedge garnish

☕ Cold Brew Beam

2 oz Jim Beam Zero Proof
3 oz cold brew coffee
1 oz oat milk
½ oz maple syrup

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WHY JIM BEAM ZERO PROOF?

Authentic Jim Beam taste – crafted with the same quality and heritage.
No alcohol, complete experience – all the character, reimagined for new ways and choices.
For every moment – enjoy it neat, on the rocks, or mixed into your favorite cocktails.
Zero proof, 100% connection – because a great time isn’t about what’s in your glass, but who’s around it.
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